The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

Toyota’s NASCAR race teams have always attracted a passionate and loyal following. Toyota Racing Sponsafier gave fans the ability to create their own custom Camry cup car designs and get a chance to see it on the track at a real Toyota Racing event. Given Sponsafier’s runaway success, Toyota knew that the new race season needed to be much more than just a repeat performance.

For 2011, Sponsafier returned with a supercharged new sitel. New design tools gave fans even more ways to create their designs. A live feed of user achievements and tweets from Toyota drivers gave fans a real-time connection to the Toyota racing community. And the contest stakes were raised: the winning design would actually get to hang out with their favorite Toyota Racing driver for a day.


Executive Creative Director: Margaret Keene,Chris Adams, Mike McKay
Creative Director: Michael Tabtabi
ACD/Copywriter: Eric Haugen
ACD/Art Director: Kirk Williams
Art Director: Daniel Shapiro
Copywriter: Shannon Wilch
Director of Integrated Production/Multimedia:: Tanya LeSieur
Executive Interactive Producer: Tina Gongsakdi
Interactive Producer: Jenna Stepp
Production Company: Resn


Location: USA