Outstanding Website

In 2012, Kraft Foods launched Make Something Amazing with the aim of inspiring online conversations to build emotional connections and increase loyalty to the brand. Make Something Amazing represented the first unified digital presence for Kraft’s roster of cheese brands. Creatively, the effort brought to life a new way to market recipes online that will change the way people consume recipe content in digital.

As a central hub for the campaign, digital agency 360i designed and developed a website and mobile site that displayed visually vibrant recipe pages, which prioritized the most engaging content and placed special emphasis on videos. The pages inspired consumers to get creative and provided them with a place to share their own delicious meals. Rich visuals of sizzling food fill most of the page. A slide show displaying various foods and call outs, like the Make Something with Flair Shrimp & Jack Quesadilla or the Make Something Brand New Southwest Three Cheese Chicken, immediately entices the consumer to explore the website and then head to the kitchen. Beyond recipes, the website houses a community of food enthusiasts where they can share their own meals, tips and ideas and engage with the Kraft Brand.

Contributors:

360I

Location: USA