The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BOUNCING ORANGE DIGITAL AGENCY
RIVERSTONE

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Outstanding Website

RiverStone Construction Company is one of the leading custom home builders in Western Australia, Perth specialising in luxury homes. RiverStone prefers to limit the number of homes it builds in a year, to ensure customers receive the highest level of service and attention.

A Riverstone home starts from $800,000 and is usually located in the prestigious Western Suburbs of Perth. Therefore, a typical RiverStone customer tends to be 40 years or older, married with kids and earning a high income.

The key objectives for this website was to extend RiverStone's brand excellence and reputation, targeting an online audience with luxury aspirations.

The new website is a way of showcasing RiverStone as the leader of its industry, proposing innovative ways of approaching the process of building of luxury homes (transparent, educational and customer-focused).

In-house services such as Interior Design and the little touches to the process of a build that might have been a bit left aside in the past are now a significant feature in the new website.

The website needed to be an experience for the user, giving them the ability to explore each display home, highlighting quality finishes and facets of excellence, enabling them to get as close to a RiverStone home as much as possible.  The objective is to tease and entice the user to love the home enough to want more by visiting and experiencing the RiverStone display in a real environment.

Contributors:

Creative Director: Adam Rule
Account Manager: Marcelly van Santen
Designer: Leandro Lozzi
Developer: Jorge Castro

BOUNCING ORANGE

Location: Australia