Outstanding Website

BGT Partners designed the Carnival Vacation Planner as a way to explore cruise vacations in a more easily digestible context. The application is also designed to allow all audiences the opportunity to easily compare, browse, filter (price slider) and share their favorite itineraries. The site starts off the cruiser with identifying where they consider to be home. Once the first step is completed, you are navigated to a second page that asks the cruiser what type of vacation they are looking for – Ex: beaches & sun, spa & relaxation, family fun, shopping, romance or extreme. The third page asks the cruiser how long they would like to be away on vacation and gives the cruiser a calendar to choose their desired dates. The final page gives the consumer vacation results, based on their desired price range and requirements. This is a safe and easy way to target the cruiser and find a cruise ship that best meets their needs.

Contributors:

Online Marketing Team:	Carnival Cruise Lines
Online Marketing Team:	BGT Partners

BGT PARTNERS

Location: United States