Outstanding Online Ad

Dads (our target audience) are known to have a special bond with their kids when it comes to sports, but Frosted Flakes wanted to find ways to encourage even more dads to “share what you love with who you love.” So this unit highlights a small, every-day interaction a Dad might have with his daughter and turns it into a shareable moment with Frosted Flakes. It’s a simple, heartwarming message that resonated with Dads across the country.

Contributors:

BIGGS|GILMORE

Location: USA