Outstanding Website

Kaplan University sought BGT’s digital expertise to create a new vision for their website. The project included everything from all of the industry research, competitive analysis and stakeholder interviews through the design, development and deployment of the site. BGT engineered a robust, scalable and highly personalized experience for Kaplan’s students. The site was architected on the Ektron content management system and includes a fully custom dynamic content rendering algorithm that serves up relevant content based on point of entry, history of clicks on the site and direct marketing initiatives. The site has approximately 7,000 pages of content, including a comprehensive media gallery and social integration.

Contributors:

Online Marketing Team:	Kaplan University
Online Marketing Team:	BGT Partners

BGT PARTNERS

Location: United States