The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML


GATORADE - INCHES CAMPAIGN

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Best Beverage Rich Media Online Campaign

Demonstrate the sometimes overlooked but significant impact hydration has on sport. Once you reach a certain level, the difference between winning and losing can be measured in inches. Being the best is about doing all the small things right, like staying hydrated, so that when your opportunity arises, you can seize it.

Contributors:

Cheif Creative Officer: Debbi Vandeven
Group Creative Director: Tony Snethen
Creative Director: Nick Allegri
Creative Director: Aaron Weidner
Art Director: Alison Radke Branham
Art Director : Rob Kaszuba
Associate Art Director : Amanda Laffoon
Integration Production Supervisor: Scott Stone
Motion Graphics Designer: Ryan Housknecht
Sound Design: Liquid 9

VML

Location: USA