The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

RED INTERACTIVE AGENCY


ESPN 3D

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Best Sports Online Video

How do you convey the "wow" factor of 3D sports in a 2D medium? We decided that photographs didn’t properly communicate the quality of ESPN 3D in a 2D environment. As such, we created a motion video out of still images to show viewers all of the details ESPN 3D enables them to see. Then, to drive the point home, we wrapped up the video with a tagline that tells fans what they've been missing: "See it all."

Contributors:

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.