The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

STORZ & ESCHERICH


MINI NEXT FAMILY

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Best Automobile Online Ad, Best Mobile Online Ad

The objective was, to create an explanatory film of the premium used car program "MINI NEXT" for international use and with a modular structure, which can be altered for different markets. The target group is the typical MINI fan with a special sense of humour. The film is shown online, in showrooms, trade fairs, presentations and conferences.

Contributors:

Creative Director: Stefan Stöckle
Executive Producer: Roy Escherich
Executive Producer: Matthias Storz
Director: Micky Sülzer
Director: Daniel Franke
Music & Sound: Thomas Appel
VFX Supervisor: Robert Langnickel
VFX Team: Daniel Holzwarth
VFX Team: Sebastian Langnickel
Art Director: Colin Taplin

STORZ & ESCHERICH GMBH & CO. KG

Location: Germany