The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

JOHNS HOPKINS BREAST CANCER CENTER


BREAST CANCER RETREAT VIDEO

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Best Health Care Online Video

For women with stage 4 breast cancer, issues are very different than for other cancer patients. Their cancer is not curable, and they are facing their own mortality.

Lillie Shockney, an extraordinary nurse navigator and administrative director of the Johns Hopkins Breast Cancer Center, decided they need a retreat of their own. The result is a weekend experience that has been transformational for those who attend. It has also transformed the thinking of many in the medical community who have seen it.
BlueRush was approached to create a video to meet Lillie’s 2 primary objectives “..first that other hospitals see this and are motivated to start a metastatic retreat of their own, and secondly that oncologists and others in the medical community see the human side of their patient’s journey.” We at BlueRush have donated our time and resources to worthwhile projects in the past, but none quite like this. Lillie has continued to get the film seen at medical conferences, events and talks. Its impact has continued to grow. As one of the women in the video said - this will spread from all of us.

Contributors:

BLUERUSH

Location: Canada