Best Medical Equipment Mobile Application

Technology demos in the palm of your hand

Problem: The CENTURION® Vision System is a new medical device by Alcon for smooth and efficient cataract surgery. The key to increasing surgeon adoption of the new technology is through surgical experience. However, providing live demos of the product is challenging due to the large size and cost to transport the equipment.

Solution: The CENTURION® Vision System iPad application is a tool for sales reps to showcase the unique benefits of the new equipment to clinicians and surgeons through an interactive interface. The application features innovative 3D modeling, video demonstrations of key device components, animated charts showcasing surgical data, surgeon testimonial videos and touch-screen user interface displays pulled directly from the device. The interactive nature of the application provides an informative and engaging platform that ignites surgeon-sales rep conversations and supports an accelerated adoption of this new technology.

Contributors:

Marcus Rice:	Art Director
Tanya Mahr:	Copywriter
Erika Reynolds, Leslie Hancock:	Content Strategy
Joe Doyle:	Interactive Director
Josh Bolinger:	Developer
Jim Braglia:	Project Manager
Jenn Short:	Account
Steve Miller:	Creative Director

HCB HEALTH

Location: USA