The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SNOWBOUND SOFTWARE


SNOWBOUND SOFTWARE'S NEWSLETTER

Share to Facebook  Share to Twitter  More...  More...

 

Best Computer: Software Online Newsletter Campaign

In the beginning of 2013, Snowbound Software launched The SnowHUB, a new quarterly company newsletter featuring a variety of unique media content. One such feature is an in-depth eBook included in each edition. The eBook discusses relevant document viewing trends, such as “Best Case Scenario: Document Viewers enhance Case Management”—the topic of the most recent eBook. The product spotlight is another important aspect of the newsletter. Recently, the spotlight featured a video showcasing Snowbound’s premiere flagship product: VirtualViewer HTML5. In addition, each newsletter features a blog post from Snowbound president & CEO, Simon Weiczner, providing Simon’s insight into current document viewing and content management news and trends. Of course, no SnowHUB edition would be complete without The Misadventures of Lenny & Poe, a quirky comic strip that follows the misadventures of a polar bear named Lenny and a penguin named Poe. The comic strip is created in-house at Snowbound and satirizes everyday issues facing document viewing and conversion professionals.

Since introducing the new newsletter, Snowbound has seen its opt-in rate increase by 82 percent. Likewise, engagement has skyrocketed over the past year, with Snowbound seeing a 222 percent increase in newsletter clicks and downloads. Each SnowHUB newsletter is now distributed to over 20,000 individuals.

Contributors:

Director of Marketing: Jody Spencer
Manager of Creative Services: Cameron MacKenzie
President & CEO: Simon Wieczner
eMarketing/SEO Copywriter: Peter Overzet

SNOWBOUND SOFTWARE

Location: United States