Best Health Care Online Ad, Best Insurance Online Ad

So what’s the story? Cigna asked Acxiom Digital Impact to create some banner ads that would get people’s attention—fast. They wanted to drive a first time acquisition audience to their website to get their free quote, and apply. But these consumers don’t have any brand affinity to Cigna, little if any information about Cigna, and are the hardest to convert.

So what did we do? ADI created colorful, eye-catching animated banners with clear, concise messaging touting some of Cigna’s key benefits:
• 24/7 “nurseline”
• Affordability of their individual and family plans.

So what happened? These unique banners really cut through the clutter, grabbed the target’s attention and sent a healthy dose of new consumer traffic to the Cigna site.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director:	Rich Patterson
Art Director:	Justin Hale
Senior Copywriter:	Kristin Brennan

ACXIOM

Location: USA