The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Social Network Social Media Campaign
After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Lowe Campbell Ewald—right in front of our security camera.
Knowing we had a great story just waiting to hatch, we amplified the National-Geographic-meets-Modern-Family reality show for the world by launching a social media campaign called #CEFalcons.
Using a Tumblr, a meme generator, and a Livestream video feed, thousands of people tuned into the lives of our new office mates in a matter of days.
People who never watched birds became interested. Elementary school teachers referenced the site in their lessons. People as close as the floor below, and as far as New Zealand formed a community over 237,000 strong, united by one thing we all have in common—family.
And no marketing strategy, no matter how well planned, could’ve predicted that.
Contributors:
| Chief Creative Officer: | Mark Simon |
| Creative Director: | Iain Lanivich |
| Writer: | Zak Stawski |
| Art Director: | Dimitri Alexander |
| Writer: | Mandy Fishburn |