Best Information Services Integrated Ad Campaign

For the last 10 years, CSC has been conducting an annual CIO Barometer Study in Europe and the U.S. With the study gaining momentum over the years, CSC wanted to leverage the survey on a global level. The study in 2013 covered additional territories, expanding the U.S. and Europe base and including Canada, Brazil, Australia and Asia. CSC wanted the study to be a sought-after piece in the C-suite. In the past, CSC promoted the study through round table events and other events with top CIOs. The events were used to share results at high level, and usually included moderated debates. For 2013, CSC wanted to present the study as demand generation and thought leadership through digital and traditional campaign support.

Contributors:

FACTION MEDIA

Location: United States