Best Hotel And Lodging Online Video

EFM has developed a messaging approach that will live and adapt within The Mirage video ecosystem. The contextual focus will be directed per demographic and live harmoniously with the over-arching brand concept of ‘Dream With Your Eyes Open™’.

The Mirage has a strategic imperative to define a unique, ownable video style and deploy it appropriately across the strategic framework. We call our visual creative strategy, “Sublime Mirage Moments”, which leverages the high-frame-rate video shot to create multi-speed storytelling in a distinctive way that works across multiple platforms and environments.

The videos will play in owned, paid and earned environments.

Contributors:

Associate Creative Director:	Christopher Leon
Creative Director:	Javier Iniguez
Copywriter:	Jeff Horn
Video & Motion Designer:	Mike Montemarano
Musical Composer:	Ted Kocher

EFM AGENCY

Website: www.efmagency.com

Location: USA

About the Agency:

Experiences for Mankind (EFM) is a full service advertising agency based in downtown San Diego. We create meaningful brand experiences worth sharing by building a trusted rapport with each other, our clients and the world. We pride ourselves on our ability to exceed expectations and creatively redefine the advertising norm through innovative strategy. We dream big, ideate the impossible, and gracefully execute, all with a firm understanding of relevant insights and measurement needed to adapt for tomorrow.