Audience Stein Eriksen Lodge is a luxurious Park City hotel welcoming ski enthusiasts, near and far. Stein Eriksen Lodge is a AAA Five-Diamond hotel where guests can enjoy ski-in and ski-out access to Deer Valley Resort. The hotel also offers gourmet dining. Goal Stein Eriksen Lodge’s goal is to promote their ski and spa packages to promote group or family getaways and to increase online bookings. Travelclick’s goal is to create advertisements that immediately spark recognition to the hotel’s brand and website as well as creating an eye-catching design, while at the same time keeping it simple. The ad-copy is attention-grabbing along with a clear call to action. Results Our Campaign Analysts at TravelClick observed a great increase in revenue, as well as bookings. During the first 10 months of the campaign, Stein Eriksen Lodge’s Display Remarketing campaign drove 179 extra bookings with a 16:1 Return on Investment. This campaign delivered $204,680 in incremental revenue!
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