Best Bank Rich Media Online Ad

THE BRIEF
Standard Bank was launching their new UCount Loyalty programme and needed rich media banners that would help communicate the benefits of the UCount Rewards programme. There were two messages that needed to be conveyed.

1. customers would get 10% back on groceries purchased
2. customers would get 1.5% back on all purchases.

THE IDEA
We wanted to demonstrate the rewards in a simple way by using a literal representation of what the consumer would be getting money back on in a very visual way.

HOW IT WORKS
The rich media banners both featured a trolley between two till conveyer belts. Products then rolled into the trolley when the user interacted with the banner to demonstrate exactly what kind of items uCount rewards applied to.

Contributors:

TBWA \ TEQUILA

Location: South Africa