Best Advertising Social Media Campaign, Best Automobile Social Media Campaign, Best Design Social Media Campaign, Best Events Social Media Campaign, Best General Interest Social Media Campaign

In efforts to be an integrated part of the World Cup conversation, Hyundai went to the heart of fan expression, Tumblr, with a microsite titled BecauseFutbol.com. We then teamed up with famous Tumblr artists from around the world to create over 160 pieces of original content that were shared by fans across several social networks. The site also included a Meme Generator, and a Fan Finder feature that allowed users to search out the best place to watch the next game with other fans.

Contributors:

Greg Braun:	Executive Creative Director
Barney Goldberg:	Creative Director
Tom Pettus:	Creative Director
David Mesfin:	Associate Creative Director
Brian Chin:	Associate Creative Director
Nick Flora:	Copywriter
Melissa Moore:	Digital Producer
Nguyen Duong:	Director of Digital Strategy
Brian Betts:	Planning Director
Lester Perry:	Group Account Director

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.