The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACXIOM DIGITAL IMPACT


L'OREAL PARIS USA'S RED HOT HOLIDAY TRENDS

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Best Retail Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

L'OREAL PARIS USA RINGS IN A HOT & HEAVY HOLIDAY

L'Oreal Paris USA kicked off the 2014 Holiday season with a mix of Red Hot trend emails for their core customers, and a Heavy Metal metallic trend email for their millennial market.

Through 3 campaigns-segmented by haircolor, haircare and cosmetics - Acxiom elevated brand awareness across all categories including: cosmetics, haircolor, haircare, hair styling and skincare.

With each trend driving to content from the L'Oreal Paris USA library of beauty editorials, videos and tools, consumers were treated to a virtual beauty consultation demonstrated by their team of beauty consultants and introduced to the products used to achieve the look.

Contributors:

Global Creative Director: Christine Cucuzza
Creative Director : Rich Patterson
Associate Creative Director: Nicole Stevens
Art Director: Piyush Pancal
Senior Copywriter: Danielle Robertson
Account Manager: Matt Maclean

ACXIOM CORPORATION

Location: United States