Best Shopping Website

INSIDER DEALS FOR GAMERS

Sony Rewards hooked up with the PlayStation team to offer exclusive deals to PlayStation Network (PSN) members to showcase the full value of their relationship. Not only do they get the latest hardware and games that they crave, but they can save on electronics and get exclusive movie offers just for linking their PSN account to a Sony Rewards account.

The responsive site used bold colors and a clean, crisp design to showcase featured products and used previous sales logic to recommend related products to users. Several rounds of testing allowed us to optimize the commerce process and weigh the importance of Sony Rewards registration to the audience.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Associate Creative Director:	Kris Geist
Managing Copywriter:	Joe Cross
Senior Account Manager:	Sarah Moore
Senior Web Developer:	Gabriel Cziprusz

ACXIOM CORPORATION

Location: United States