Best Restaurant Online Video

In 2014, Quiznos decided to make the shift from a focus on traditional advertising to digital content. We built Toasty.tv, an entertainment digital platform that combines video, curated and user-generated content. The main objective was to produce culturally relevant entertainment that would engage our target audience and get them talking about the brand again. "House of Thrones" is a mashup of "House of Cards" and "Game of Thrones" and was the first in the series to go viral. Results to date include: - Over 1.9M views on YouTube (over 1.2M views in the first 2 weeks) - 36,341 engagements (shares, likes, comments) - Over 100% increase in YouTube subscribers as a direct result of the video - 2.5M minutes spent with the brand in the first 2 weeks after launch - Store locater traffic up 76% YOY during the two week timeframe after launch - Retweeted by Kevin Spacey himself - Talked about in over 200 articles and blogs globally

Contributors:

Client:	Chris Ruszkowski
Founder:	Moz Mirbaba
Director/Editor/VFX:	Oren Kaplan
Executive Creative Director:	Andrew Smits
EP/SVP Production:	Joseph McKelheer
Post Supervisor:	Emiliano Haldeman
Writer:	Devon Kelly
Producers:	Rosie Kaller/Joe Hardesty
VP/Planner:	Karen Valliant
Social/Digital Strategy:	Nicole Burford

WINDOWSEAT

Location: USA