Audience: Consumers that are health conscious & socially responsible, those who have a tendency to purchase healthy options, nonprofits
Goal: Turbana wanted to activate its Facebook community. It empowered the community with the ability to decide which community cause Turbana would partner with next and donate a $25,000 sponsorship. The campaign was created to take Turbana's quieter Facebook community and transform it into a passionate and outspoken one.
|Lead Brand Strategist:||Krystal Kinney|
|Creative Director:||Khiem Nguyen|
|Art Director:||Ashley Testa|
Location: United States
About the Agency:
THR33FOLD Is an integrated interactive & digital marketing agency with a conscience. Our team harnesses the power of social media, social advocacy, digital, PR, and grass roots initiatives to connect consumers to brands that drive change and fuel progress. We specialize in connecting brands with consumers through unique, interactive experiences in the food, tech, travel and tourism, and healthy lifestyle sectors and have become experts in building movements, developing cause-marketing strategies, grass-root initiatives and corporate social consciousness programs.