Audience: Consumers that are health conscious & socially responsible, those who have a tendency to purchase healthy options, nonprofits
Goal: Turbana wanted to activate its Facebook community. It empowered the community with the ability to decide which community cause Turbana would partner with next and donate a $25,000 sponsorship. The campaign was created to take Turbana's quieter Facebook community and transform it into a passionate and outspoken one.
|Lead Brand Strategist:||Krystal Kinney|
|Creative Director:||Khiem Nguyen|
|Art Director:||Ashley Testa|
Location: United States
About the Agency: