The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

HCB HEALTH


IT'S TIME TEXAS TEACH HEALTHIER APP

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Best Health Care Mobile Application

It’s Time Texas Teach Healthier App - As today’s children grow, so do childhood obesity rates and healthcare costs. IT’S TIME TEXAS is a first-of-its-kind organization that empowers people to lead healthier lives and build healthier communities. Their community health and fitness program, Flash, was an educational flashcard-based program for Texas teachers, coaches and youth group leaders to easily incorporate health, fitness and nutrition lessons into the classroom. Since the flashcards were not only expensive to print but also difficult to update, and there was no simple way to track usage or effectiveness, HCB transformed them into a dynamic, content-rich mobile application. Knowing that teachers have limited time for planning and corralling students, we designed an app that would be simple to use, required minimal setup time and offered a fun experience for teachers and students alike.

Contributors:

Creative Director: Joe Doyle – Vice President, Digital Strategy
User Experience/Design: Marcus Rice – Associate Creative Director/Interactive
Content Strategy: Tanya Mahr - Copywriter
Project Manager: Shannon Hinshaw – Project Management Lead/Interactive
Developer: Josh Bolinger – Web Applications Developer

HCB HEALTH

Location: USA