Best Fashion Or Beauty Rich Media Online Campaign

P&G PRESTIGE: TRULY SHOPPABLE ADS To increase awareness and facilitate purchase of P&G Prestige fragrances among avid beauty and fragrance buyers, CNMG partnered with ALLURE and Shopbeam to create innovative, truly shoppable digital ad units. Creatively utilizing Shopbeam in-ad ecommerce technology, CNMG created a series of innovative, engaging pushdown units. An “Expand to Shop” function enabled users to complete the purchase of their desired fragrance while remaining within the ad unit itself so that they might further engage with the rest of the campaign, exploring other fragrance choices to consider and purchase.

Contributors:

CONDE NAST MEDIA GROUP

Location: USA