Best Information Services Integrated Ad Campaign

CSC (a global Fortune 500 enterprise that has been doing business since 1959) recognized a shift in mindset that is sweeping across the IT infrastructure over the last few years. A wholesale move to the cloud, personal mobile devices flooding the enterprise, and the app- and consumer-driven approach to IT are forcing the enterprise to shift how they think about technological adoption.
As an IT professional or a CIO, you can no longer control the way your company innovates from the inside — there are too many forces driving innovation from the individual user into your company. Today, you need to adapt to that change in order to stay competitive. You need change the way you think about control. You need to harvest innovation happening outside the company. You need to Let It In.
In order to tell that larger story and connect it to CSC's specific solutions designed to address the issue, Faction built an integrated, brand-level campaign that could extend to a lead generation engine with at least a 6-month shelf life. CSC’s “5 Big Conversations” — unique solutions for Cloud, Apps, Cybersecurity, Big Data and Mobility — connected the big story with the detail IT decision makers needed to make the change happen in their companies. We crafted the entire campaign around the big story, but then allowed customers to carve their own journey through dynamic content that helped them solve this issue for their specific needs.

Contributors:

FACTION MEDIA

Location: United States