Since Town & Country Bank's opening in 2008, its electronic newsletter ("The Town Crier") has appeared front and center on the bank's home page, found at www.tcbankutah.com. While a past edition of the bank's newsletter is shown via the URL of Entry (above), the current edition appears on the bank's home page, and all previous editions are also easily accessible on the News page of the website. Further, newsletters are e-mailed directly to customers, staff members and shareholders of the bank.
The purpose of the newsletter is to showcase the prodigious amount of work being done by the single-office bank and its staff within the community, convey the strengths of one the the perpetually best-performing banks in the nation (in order to retain and secure new business), set the bank apart from competitors, and provide other information. The fact that the newsletter is one of the first items seen on the bank's home page serves as a unique marketing tool. We are not aware of other banks that use such placement. Many customers report that the newsletter was influential in their decision to bank with Town & Country as they investigated the bank on the internet. Most customers also report that they have never seen a newsletter from other banks. Other customers who have seen competitor newsletters say that unlike the one or two-page boring newsletter they have been accustomed to, the Town & Country Bank newsletter is cleverly written, eye-catching/entertaining, and informational. It generally runs 8-10 pages.
From a design standpoint, the retro look is intentional to be fully congruent with the bank's popular retro branding (see website).
(The uploaded graphic image asked for below portrays only the first page of the newsletter)
|President/CEO:||Bruce T. Jensen|
TOWN & COUNTRY BANK
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