The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACUMEN LEARNING


BIG PICTURE IDEAS FROM ACUMEN LEARNING

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Best Consulting Online Newsletter Campaign

We designed our newsletter to be an actionable resource that helps teams and individuals build better business practices, both for participants who have already gone through our training and those who haven't. It is loaded with tutorials, tips, and resources that help readers make better and faster business decisions.

Contributors:

Vice President: Mike Wright

ACUMEN LEARNING

Location: USA

About the Agency:

At a time when the growth of soft skills training was off the charts, Kevin Cope & Stephen M.R. Covey had a different idea: Create the world’s leading business acumen training company. They saw a crucial field of study that had been overrun by professors and internal finance teams who complicated the subject and by vendors who thought the subject needed to be dumbed down in order for it to be understood. They knew that companies needed a better alternative, and they started by establishing the core values and culture of the company that would be the solution. Acumen Learning emerged as the most complete solution, capable of teaching any professional, from any industry, about the business of their business. And we do it in a way that is both clear enough to reach the individual contributor and sophisticated enough to challenge the experienced executive.