The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LONDON LIFE, CANADA LIFE, GREAT-WEST LIFE


HELLOLIFE PLANNER

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Best Insurance Interactive Application

In 2013 London Life (Great-West Life and Canada Life) engaged BLUERUSH to help build a compelling Advisor and Client tool to help answer the question of “Will I have enough to live the lifestyle I want in retirement”
This web based tool provides a straight forward, guided process for gathering information on what the client currently has and what their retirement could look like. The tool then helps the Advisor look at alternatives for creating Guaranteed and/or Flexible Incomes to enable the client to better achieve their goals. The tool helps to take complex information and present it in an engaging and simple fashion, to help clients make informed decisions and step into retirement with confidence.

Contributors:

London Life Insurance Company

BLUERUSH DIGITAL MEDIA CORP.

Location: Canada