The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PACIFICLINK IMEDIA LIMITED


ADIDAS BOOST YOUR SUMMER

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Best Sports Integrated Ad Campaign

The “boost your summer” campaign offers various sports activities and a series of competitions for the audience to participate. To recruit event participants and increase customer engagement, a list of digital and O2O strategies was introduced to integrate both online and offline experiences, allowing adidas to stay engaged with their audience.

Contributors:

Regional Business Director: Moski Mok
Creative Director: Don Chan
Project Manager: Andrea Wong
Senior Executive: Wing Chow
Executive: Gloria Chan
Art Director: Rings Yan
Designer: Ki Lam, Toni Cheng
Web Developer: Kong Lee, Snowie Mok, Cyrus Au
Web Programmer: Lung Chan, Lynn Chan, Silver Lam, Vincent Fung
Creative Copywriter: Lala Lui

PACIFICLINK IMEDIA LIMITED

Location: HK