Best Consumer Goods Online Video

Encouraging a generation to be Unstoppable #LikeAGirl In round 2 of Always’ fight for girl’s confidence, we focused on the limiting boxes society puts girls in. These limitations exist from birth, but at puberty when a girl’s confidence plummets, she is more likely to accept these boxes as reality. We wanted to make these invisible boxes visible so everyone could feel inspired to help girls smash out of them and be Unstoppable #LikeAGirl.

Contributors:

Chief Creative Officer:	Judy John
Creative Director:	Judy John, AJ Hassan
Group Creative Director:	Steve Persico, Anthony Chelvanathan
Copywriter:	Steve Persico, Jeanne Shields
Art Director:	Anthony Chelvanathan, Becky Kozlen
Agency Producer:	Mary Cheney, Tony Wallace, Adine Becker
Editor:	Kathryn Hempel, Cutters
Account Lead:	Annette Sally
Account Management:	Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus
Participation Director:	Kristin Hayward

LEO BURNETT, TORONTO

Location: Canada