The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ORANGE LABEL ART + ADVERTISING


GREENWELL FARMS: HOLIDAY EMAIL CAMPAIGN

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Best Retail Email Message, Best Of Show Email Message

The purpose of this campaign was to promote Greenwell Farms’ Holiday Free Shipping Promotion and increase online sales on the company’s website. The theme of the campaign was “Walking in a Coffee Wonderland” and the promotion ran from 11/23/15 - 12/13/15. This email blast went out to Greenwell Farms’ customer mailing list. Many of Greenwell Farms’ customers have previously visited and toured the coffee farm, and therefore, we believed referencing the actual landscape and using an image of the farm would resonate well with this audience. The hope was that seeing the farm would bring back pleasant memories and prompt the customers to purchase Greenwell Farms products.

Contributors:

Integrated Advertising Coordinator: Janell Rowland
Senior Designer: Micah Panzich

ORANGE LABEL ADVERTISING

Website: orangelabeladvertising.com/

Location: US

About the Agency:

Our mission, our vision, our reason for being is to empower our clients such that they become a THRIVING BRAND LEADER and experience powerful and growing demand for their product or service.