Best Employment Interactive Application

Bank of America Merrill Lynch wanted to make a real splash that celebrated their reach across the world. Bank of America they may be, but they have an established presence throughout the globe, and it’s that notion of wide scale connectivity that they wanted to reinforce to students. It needed to appeal to technology-minded students as well as a range of other degree disciplines. The campus initiative was all about interactivity - an instantly-built connection between two people who had never met that mirrored the working environment at BofAML. We brought two 50 inch screens to the campuses of BofAML’s target universities and erected them in two locations: one was a high footfall area and the other was located in one of the universities’ technology departments i.e. computer science building. Brand ambassadors carried out pre-promotion to tell students where and when BofAML would be on campus. They were there on the day to encourage participation and, ultimately, learn more about BofAML and the opportunities there. To enable BofAML to capture students’ data and build a talent pool participants had to enter their name, Twitter handle, email address and graduation year via the touch-screen keypad.

Contributors:

Senior Project Manager:	Dan Jakeman
Art Director:	Peter Bayer
Senior Copywriter:	Anthony Richards
Account Director :	Jenny Tremlett
Future Talent Specialist:	Alex Parkes
Back-end Developer:	Khurram Shahzad

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.