Logan University wanted a new website to target potential students, existing students/alumni and above all increase conversions. To help increase conversions we designed the site with clear call to action buttons on the homepage and throughout every page. We also added a request info form on almost all the pages to give user an easy way to contact Logan to start the sales processes. The site was built from scratch using a custom design and a custom built CMS. We enhanced the user experience of the site by adding the following features:
1. Large easy to touch drop down menus with hierarchical formatted links to help the user easy identify which links were more important by the size of the font. We also added images in the menu for easily identifiable call to actions.
2. Return users will benefit from the Visited Pages feature in the upper right that allows them to view the last pages they visited from the site. The helps them easily start back up where they left off. It’s enhances the user experience for existing student because they can easily go back to pages they commonly visit.
3. We integrated an Instagram feed on the site to show a window into what it’s like at Logan.
4. Free classified ads can be posted to the site to promote engagement for students and alumni
5. There’s more but we don't want to over load you. Check out the site and see www.logan.edu
VIVIDSITES DIGITAL MARKETING
Location: United States
About the Agency:
"VIVIDSITES is a full-service, interactive marketing agency supported by over sixteen years of innovation in the industry. We’re unique because we have the flexibility to build your project with 3rd-party software or use our custom software to eliminate monthly licensing fees. "
VIVIDSITES was founded on the principles of helping organizations reach their marketing goals with innovative solutions and superior customer service. Headquartered in Saint Louis, Missouri, we're crafting digital environments and solutions that engage audiences, harvest valuable leads, and help businesses thrive.
Why choose us? We're different from other agencies—we have the spirit of a startup, the capabilities of a large firm, and the talent to get the job done. It's what keeps our clients coming back, and it's what inspires other organizations to reach out to us. We developed our own CMS (VS-CMS) and ecommerce engine (VS-ECMS) giving us a deeper knowledge and skill set than our competitors who normally only work with 3rd party software.
We see the bigger picture. A complete web presence needs to cover several aspects: aesthetics, function, content, and visibility. Each element is weighted equally, and our talented team focuses their expertise to target each aspect with great consideration. We ensure that your brand will have momentum and enhanced recognition.
It's all about our clients. The client experience is always at the forefront of our minds. We have received recognition with numerous "Best in Business" awards from local business journals. We take immense pride in our work and our client relationships, and our portfolio of award-winning design, development, and marketing projects is a testament to that dedication.
Our team rocks. Our highly skilled and creative family of designers, programmers, and marketing experts are top-talent professionals in their respective fields. They're passionate about what they do, and are committed to delivering exceptional home-cooked design, programming, and strategy to accelerate your brand and foster a real return on your investment.