The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ONTARIO TEACHERS' PENSION PLAN, MEMBER COMMUNICATIONS


INFLATION 2017

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Best Associations Website

Every year, we are required by law to adjust our retired members’ pensions for inflation, to support their buying power throughout retirement. Our primary business objective is to inform pensioners of the inflation rate when it is determined in the fall. The calculation of the rate is a complex concept: the formula involves three components that aren’t easily understood, and the level of protection offered varies depending on the timing of a pensioner’s service. This presents two challenges to our objective – comprehension and negative perception.

Contributors:

Manger, Member Communications: Annette Robertson
Communications Specialist, Member Communications: Vanessa Mariga
Senior Digital Design Analyst, Member Internet Services: Tony Hanyk
Project Manager: Julia Thomas

ONTARIO TEACHERS' PENSION PLAN

Location: Canada