Best Financial Services Rich Media Online Campaign

World Nomads is a global travel brand that believes the true essence of travel is the experiences you have, not the things you see. Our customers range in age from 17 to 70, but our core audience is 30 -35 year old adventure travellers. We strive to grow our business by encouraging everyone to explore their boundaries without compromising their safety or insurance coverage. This campaign was designed to celebrate travel and adventure through multiple channels, while delivering highly-qualified leads to grow our profitability. It was important that the campaign address each of the pillars of World Nomads' mission: to seek experiences, learn skills, connect locally, stay safe, give back and share stories.

Contributors:

General Manager:	Chris Noble
Head of Community:	Alicia Crosariol
Head of UX:	Jon Whitby
Head of Video:	Jesse Chard
Social Media Manager:	Martin Hong
Traffic Acquisition :	Angela Munoz
Digital Marketing Manager (US):	Brock Weaver
Campaign & Production Coordinator:	Pearse Moran
Entry Design :	John Magas
Head of Media Comm's:	Phil Sylvester

WORLDNOMADS.COM

Location: Australia