Best Computer: Software Website

The goal of this campaign is to engage technical and IT influencers with high value and relevant offer in order to generate High Quality leads. Therefore, this is not just about getting names and contact info, but putting forth a highly relevant offer such that when a user converts they have an active interest in speaking with a Navisite Sales Team member. This is why the core offer of the campaign was an offer promoting Free Office 365 Email Migration vs. something like a white paper. To date, this campaign has proven to be highly successful, as over 41% of all leads generated have converted into sales marketing opportunities, which showcases that the campaign is doing exactly what its intended to do.

Contributors:

Director, Client Services:	Ty Velde
Account Supervisor:	Jennifer Pollock
Designer :	John Cuddemi
Director, Interactive Services:	Andrew Abrahams

OVERDRIVE INTERACTIVE

Location: USA