As part of its integrated solution set, TravelClick offers a hospitality CRM tool called Guest Management Solutions (GMS). Hotels use GMS to send the right messages to the right customers at the right time.
EAST, Miami leverages GMS to market its luxury hotel living lifestyle not only to guests who have room reservations but to all visitors of the property. The newsletter shown here boasts EAST, Miami’s rooftop bar, art installation and its prime location in a burgeoning fashion district.
For this email alone, EAST, Miami gained the following results:
•35% Distinct Opens Rate
•More than $21,000 in revenue & 75 room nights booked
•97% of these bookings were made by guests who had stayed at the property before
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