Best Transportation Online Campaign

In 2016, Sparks Grove created Delta’s B2B digital advertising campaign targeting Corporate Travel Managers. Corporate Travel Managers are primarily concerned with maximizing the value they receive from their travel partners and programs. Knowing this, Delta’s B2B digital advertising campaign focused on raising awareness of Delta's industry-leading products and services and the value provided to the Corporate Travel Managers, their company and their travelers. Delta reaches the Corporate Travel Manager through Businesstravelnews.com, a popular trade publication among this niche target audience.

Contributors:

Client Executive:	Rob Sherrell
Chief Creative Officer:	Minsoo Pak
Client Lead:	Lauren Doyle
Creative Director:	Phil Park
Digital Designer:	Chris Oh
Copywriter:	Chris Tschantz
Designer:	Lizzy Whitlock
Project Lead:	Shannon Powell
Project Lead:	Melissa Tiffany
	Delta B2B Marketing & Sales Operations Team

SPARKS GROVE

Location: United States

About the Agency:

At Sparks Grove, we apply design thinking to plan, make, and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more human centered, purpose-driven organizations.