Best Education Website

Overdrive Interactive took a two a two-tiered approach to our campaign objectives. First, we needed to create the over-arching brand voice and creative look and feel to establish who SAGA Innovations was in their marketplace. Our second, and more tactical, goal was to drive program applications for tutors for the follow year. Tutors applicants are mainly comprised of recent college graduates looking for a meaningful gap year before entering the work force. The new language and look were created to speak to the idea of "Transformation" - i.e. transforming the life of the student as well as that of the student's family, their community and even the tutor him/herself. Additionally, the website user path was a continual consideration in terms of constantly directing potential tutors to begin the application process.

Contributors:

Co-Founder, Vice President:	Antonio Gutierrez
National Recruitment Director:	Ashlie Tyler
Account Director:	Ryan Wilensky
Account Executive:	Rachel Cox
Creative Director:	John Cuddemi
Copywriter:	Greg Smucker
Web Developer:	Dan Sanford

OVERDRIVE INTERACTIVE

Location: USA