Families between 30-55, early green adopters.
Sodastream was positioning itself as a soda company (a sweetened, carbonated and flavoured drink), competing against giants such as Coca Cola and Pepsi, trying to convince Cola lovers that they offer an alternative which is just as appealing. This strategy left them stuck at the bottom of a fight that they shouldn’t have been in to begin with.
|Partner :||Eli Peer|
Location: United States of America