Best Non-profit Online Video

To raise general awareness about spousal abuse, we simulated a violent spousal altercation on a busy street in downtown Toronto for passersby to witness. While domestic abuse is stereotypically viewed as a lower socio-economic issue, we used projection technology in a more upscale part of town to shift perceptions and expose the reality of domestic abuse, which is otherwise hidden behind closed doors. The stunt was filmed and widely shared on social media.

Contributors:

Creative Director:	Alanna Nathanson
Creative Director:	Natalie Armata
Associate Creative Director:	Catherine Wong
Chief Strategy Officer:	Gino Cantalini
VP, Head of Client Services:	Steve Waugh
Copywriter:	Brandon Tralman-Baker
Art Director:	Steven Kim
Account Director:	Julie Wierzbicki
Producer:	Rob Tunnicliff

GIANTS & GENTLEMEN

Website: giantsandgents.com/

Location: Canada

About the Agency:

We are a full-service, strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, we bring a grow or die philosophy to help brands tower like giants, while always acting like gents.