In recent years, the giants of the coffee industry have shifted their focus from quality roasts to marketing gimmicks. And the titans that once cared so much about their brews have moved on to pedaling cutesy colorful drinks that look nice on Instagram. The Great Lakes Coffee Roasting Company wants everyone to know that, in their 25 year history, they’ve never once wavered from their origins — truly fantastic black coffee. This video, which launched on National Coffee Day, put a stake deep in the ground for all true coffee lovers to stick with what’s real and stay rooted.
|Managing Partner:||Bill Morden|
|Managing Partner:||Joe Morden|
|Executive Creative Director:||Jess Cook|
|Art Director:||Brad Petrinec|