The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Restaurant Online Video

In recent years, the giants of the coffee industry have shifted their focus from quality roasts to marketing gimmicks. And the titans that once cared so much about their brews have moved on to pedaling cutesy colorful drinks that look nice on Instagram. The Great Lakes Coffee Roasting Company wants everyone to know that, in their 25 year history, they’ve never once wavered from their origins — truly fantastic black coffee. This video, which launched on National Coffee Day, put a stake deep in the ground for all true coffee lovers to stick with what’s real and stay rooted.


Managing Partner: Bill Morden
Managing Partner: Joe Morden
Executive Creative Director: Jess Cook
Art Director: Brad Petrinec
Production: Zara Creative


Location: USA