Best Bank Online Video

This video is one of a campaign of eight designed to bring the new RBC Thrive Employment Brand to life. By revealing insights of the inner workings of RBC to the outside world, it also promotes the corporate brand. This video's focus is centered around one of four persona headlines featured in the Thrive Employment Brand concept, with content tailored to the RBC Employment Proposition. Each video is themed around either helping clients and communities prosper or creating new futures for the RBC employee. What is an Optimist a Maker, a Leader, a Partner at RBC? To create compelling, emotional and authentic stories, they're told by the most passionate of RBC employees who live these personas and shine a light on the company that RBC is.

Contributors:

Michele Anderhous:	Creative Director
Amber Bakeberg:	Senior Copywriter
Paulina Schipke:	Senior Art Director
Jill Cashman:	Vice President, Client Strategy
Veronica Escobedo:	Associate Creative Director
Dawn Rokosh:	Digital Producer

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.