The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Insurance Online Video
Choosing a Medicare plan is a daunting feat. And with literally hundreds of plans to choose from, there’s always a risk of choosing a plan that doesn’t truly fit your needs. Blue Cross Blue Shield of Michigan wanted to remove the intimidation factor from the process and enlisted TMV to create a series of six videos to do just that. Each storyline in the “What’s Your Medicare Personality?” video series is universal. But consumers will relate to one story in particular, significantly filtering down BCBS Medicare options to the small set of plans that will work best for them. Marta’s story is especially poignant. As a cancer survivor, she’s learned that life can throw you the unexpected at any given moment — a lesson she applied wholeheartedly when choosing her BCBS Medicare plan.
Contributors:
| Managing Partner: | Bill Morden |
| Executive Creative Director: | Jess Cook |