Best Computer: Hardware Email Message

HP Most Popular—
Power, performance, and popularity—this has it all

The Target
An engaged and informed consumer audience, always on the lookout for the latest and greatest in tech.

The Challenge
It’s virtually impossible for consumers keep up with the rapid pace of innovations in tech. Our challenge was to expose customers to some of HP’s sexiest and most popular products and to encourage them to take their tech to the next level.

The Answer
We know that time is at a premium for our consumers and that they rely on the opinions and reviews of others to guide their purchase decisions. We set out to deliver quick-read messaging that was immediately enticing and presented some of HP’s best reviewed and sought after products at terrific price points.

The Work
One of HP’s most popular products, the Sprocket Photo Printer, is hard to keep on the shelves. But it’s back! We featured Sprocket front and center in a clean, crisp layout with a headline that celebrates the joy of fast, convenient and quality printing that allows users to share their favorite shots on the spot. We follow up with more of HP’s most-wanted with visuals illustrating their amazing functionality, design and innovation.

Contributors:

Vice President of Creative:	Suzanne Darmory
Global Creative Director:	Christine Cucuzza
Creative DIrector:	Rich Patterson
Art Director:	Becky Chastain
CD Copywriter:	MIKE WILSON
Proofreader:	LEE PENNINGTON
Account Manager:	JONATHAN WONG
Creative Project Manager:	Amy Lee

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.