Best Travel Online Newsletter Campaign

The South Dakota Department of Tourism Insights Emails are sent to industry members, community co-ops, CVBs and other state travel and tourism partners. The goal of the Insights Emails is to educate a wide array of industry members in South Dakota through the sharing of information, statistics and data pertaining to travel in South Dakota. Another key goal of this particular project is to take all of the state's complex travel and tax information and turn it into a cohesive, easy-to-comprehend email message.

Contributors:

Global Marketing & Brand Strategy Director:	Mike Gussiaas
Industry Outreach & Development Director:	Kirk Hulstein
Lawrence & Schiller :	Team Synergy

LAWRENCE AND SCHILLER

Website: l-s.com

Location: United States

About the Agency:

www.l-s.com It all began with a card table and some moxie… At Lawrence & Schiller, we’re creative problem solvers, tackling everything from marketing and branding problems to business and strategy. Our team takes a smarter approach using insights, audience intel and more to develop all-encompassing, award-winning campaigns that drive growth. Every day we strive to over-deliver when we might be underestimated. And because of that, we’re fearless and future-focused, landing on more strategic solutions that buck trends and build leaders. L&S promises to outthink, outdo, outsmart, outperform – and ultimately drive outstanding results for clients to outpace the competition. We don’t still have that card table from our founding day in 1976. But rest assured, the moxie’s all there.