Best Financial Services Integrated Ad Campaign

Building on the Cboe Global Markets name, logo and purpose, Fusion92 brought to life the unified brand’s story through an expanded visual language, full corporate brand standards and promotional elements such as videos and signage for both employee and external launches. New brand elements showcased a wave symbolizing power, potential energy, liquidity and adaptability, plus a wink at the brand’s position at the leading edge of the marketplace.

Contributors:

FUSION92

Location: USA