Best Hotel And Lodging Social Media Campaign

The springs Resort & Spa is a beautiful resort in Costa Rica. Considered one of the seven resorts with the most spectacular views in the world by CNN it was also featured in TV shows such as ABC’s The Bachelor and E! Entertainment’s Keeping Up With The Kardashians.
Due to the Kardashian’s family high presence on Instagram, we designed a campaign for this platform that aimed to create an aspirational feeling of TV-Star vacations, linking it to the property.

In the 5 first weeks of the Instagram campaign we were able to generate 5 bookings at an average CPA 75% lower than the ongoing search campaign.

Contributors:

TRAVELCLICK, INC

Website: www.travelclick.com

Location: USA

About the Agency:

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.