Best Government Online Video

Bigger Choices was a digital-focused campaign to prevent cannabis usage and abuse by youth ages 12-18 in Los Angeles County. The concept for the video was developed in workshops led by teens, who continued to be heavily involved during production and served as spokespeople through the run of the campaign. The authenticity they brought to the spot was a resounding success in engaging their peers, with performance as high as 600% above industry benchmarks on teen-focused social channels. Visit the Bigger Choices YouTube page at biggerchoices.org to learn more.

Contributors:

Creative Director:	Bruce Dundore
Art Director:	Elana Polan
Teen Advisors:	Elijah Gonzalez, Lily Larson, and Angie Arellano
Lyric Consultant:	Jay Edwards
Production Company:	Beyond the Porch
Client:	Rachel Tyree

FRASER COMMUNICATIONS

Location: USA